Sales Skills Effectiveness

Who will benefit

Sales and customer service professionals.


To develop ethical, professional sales skills and achieve improved sales results with a high focus on delivering service excellence which adds value to the customer and enhances the organisations brand image and overall business success.

Course Content

  • Projecting a professional image
  • Review skills knowledge and behaviours of a successful sales and service professional
  • Understanding the psychology of selling and why people buy
  • Building rapport and establishing trust
  • Preparing for the discussion, customer, business awareness and product knowledge
  • The process of selling – what the customer wants and needs
  • Developing great communication skills
  • Opening the conversation
  • The conversation cycle – establishing the customer needs
  • Proposing the solution
  • Cross selling
  • Closing the sales and overcoming objections
  • Follow up and customer care
  • Personal action planning

Course Duration

1 Day

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